Children in Need 2012
I recently heard Chis Evans on Radio 2 compare 'Children in Need' to Thanksgiving
day in the US. He saw this as our time, before the excesses of Christmas take over,
to think about our place in the world, to consider others and to be thankful for
what we have. But Children in Need is a modern invention, a baby still in nappies
compared to grand old father 'Thanksgiving' and so differences exit, there must be
some modern twists? Listening to bidders on the Radio, donating tens of thousands to
charity in return for a once in a lifetime experience for themselves and their loved
ones, Children in Need takes on a different persona. Rather than purely altruistic,
Children in Need embraces partnership and shared goals. Within its framework the
people donating time and money often get more out of the experience than they had
anticipated, the lines between who is giving and who is receiving are blurred.
Respect4us sits on both sides of the charitable fence. Respect4us has received
funding from Children in Need which has helped support important projects such as
the 'Tin Man Challenge' and residential time away next year. Respect4us also
regularly participates in Children in Need, having raised money for the past two
This year we challenged ourselves to make cakes and raise donations by selling them
to local businesses. This year's intake of young people have a genuine interest in
to make and sell cakes the Baking Club, with Sally's help, familiarised itself with
health and safety rules and regulations and set up a project plan.
To sell the cakes we needed to identify a business to sell to, a difficult task as
many businesses we contacted either had their own in house events, or couldn't
accommodate us for health and safety reasons. But we persisted and finally, as a
result of a radio broadcast, we were offered a table at the Forum.
On the 17 November, Children in Need day, two of our young people dressed as Mother
and Father Bear sold ninety bespoke cakes to the general public. Each cake sold
represented six weeks of careful planning, familiarisation with health and safety
requirements and the development of a marketing strategy. For me was a privilege to
watch two young people successfully cold-sell to the general public, a product which
to my mind was superior to anything available in Norwich that day. As part of this
project, I certainly gained more than I had ever expected.